Features Overview

VOGUE

This is shown in the campaign video, directed by the internationally renowned all-round genius Katharina Baron. The writer, filmmaker, actress, and now creative director has brought sustainability to life with flair and subtle humor against the scenic Malibu hills. Starring: The Fly Twins, identical twins, and models who just walked the Milan catwalk in Gucci's sensational "Twinsburg" show. The video features two souls in one breast and Baron’s message is clear: the eco-conscious wins.

LBB

The Directors: Katharina Baron LA-based Katharina Baron has directed and produced award-winning commercials and branded content for clients such as Mercedes, VW, Swarovski, and Condé Nast. She graduated from CELSA Sorbonne and FU Berlin with an MBA and made her start with documentaries for French TV and moved later on to fashion, automotive, and lifestyle. A sought-after creative director, writer, and digital storytelling expert, she has spoken at Digital Hollywood, Media Summit, Soho House on women empowerment and original content. She recently co-produced the movie Berlin, I Love You starring Helen Mirren and Keira Knightley.

SHOOT

Baron’s directing is informed by avant garde European sensibilities and a global perspective gleaned from her work across major international markets spanning London, Dubai, Shanghai and Milan, among numerous others.

Los Angeles-based Baron graduated from CELSA Sorbonne and FU Berlin with an MBA. Storytelling has been a throughline in her career, though it has seen a variety of manifestations, with her first professional gig as a fashion and television journalist reporting on the most prestigious and exclusive international events and interviewing leaders in fashion including Karl Lagerfeld and Anna Wintour.